Hardee’s had several locations in the Northeast, but by the ‘90s, all had closed. Since being purchased by CKE in 1997, the brand has executed a successful turnaround and will return to the Northeast, beginning with New Jersey and New York, followed by Connecticut and Massachusetts. The new restaurants are expected to open in the next 12 to 18 months.
“It’s a massive advance into prime territory and a tremendous opportunity for a highly anticipated return,” said Jim Sullivan, SVP of domestic franchise development for CKE, which owns both the Hardee’s and Carl’s Jr.® burger chain brands. “We’ve heard from residents all across the region for years, begging us to bring our food back to them. We just needed the right partner.”
CKE’s franchisee, Bhupen “Bob” Patel, will open locations in the area.
According to Sullivan and Patel, the potential exists to open some 200 Hardee’s restaurants in the region in the next five years and ultimately 1,000-plus throughout the Northeast. The stand-alone units will average 2,500-2,750 s.f. each, and they will include drive-thru service, Patel said.
Before it was bought by CKE in 1997, Hardee’s operated restaurants in the Northeast, but all had closed by the ‘90s. Since the brand’s purchase and successful turnaround by CKE, the renewed Hardee’s restaurants feature partial table service and quality menu items such as 100 percent Black Angus premium charbroiled burgers, Hand-Breaded Chicken Tenders™, Hand-Scooped Ice Cream Shakes™ and, of course, the iconic Hardee’s Made from Scratch Biscuits™.