To celebrate the start of the holiday season and the new White Chocolate Mocha, McDonald’s national Winter Wonderland Contest will bring residents of one snow-free city, like Los Angeles, the snow they’ve been missing, complete with snowflakes falling from the sky, snowmen, seasonal giveaways and samples of the new McCafé White Chocolate Mocha.
“We are excited to be a part of the McCafé contest and potentially bring a new experience, and our new winter beverages, to local customers,” said Clay Paschen III, McDonald’s owner/operator and president of the McDonald’s Operators’ Association of Southern California (MOASC). “We hope fans and residents will join the fun and cast their vote for Los Angeles on Twitter to win the winter wonderland we miss in Southern California!”
To help bring the McCafe’ festive celebration to Southern California, McCafe fans should tweet “Los Angeles” with #MomentsOfWonder. Other cities in the running include: San Diego, Phoenix, Dallas, Austin, Houston, New Orleans, Tampa, Miami and Atlanta.
The city that receives the most votes between now and Nov. 22 will win a winter wonderland experience in mid-December. The winning city will be revealed by @McCafe in early December. To get fans in the spirit of the season, the national McCafe Twitter handle (@McCafe) will also be tweeting about all things snow.
The new McCafe White Chocolate Mocha, a blend of 100 percent espresso from Rainforest Alliance Certified farms and white chocolate flavor, will be available in restaurants mid-November until March 2014. McCafe White Chocolate Mocha joins the Peppermint Mocha, also available nationwide beginning mid-November until January 2014.
A small, 12-oz. McCafe White Chocolate Mocha starts at $2.39. Each White Chocolate Mocha is made to order, with whole or non-fat milk plus the option of whipped cream.
Sunbelt Foodservice is a sister publication of The Shelby Report. They are products of Shelby Publishing Co., which also owns The Griffin Report of Food Marketing.